You most likely already know many reasons why blogging is important for your business. It helps establish thought leadership, build trust, and increase credibility. It can help you build relationships and engage with your audience as well as help you stand out from the crowd.
But perhaps most importantly it is to boost your SEO results. Search engine optimization (SEO) involves a series of activities that optimizes your content in order to improve your organic, or “free,” traffic. The better you optimize your blog posts for SEO, the higher your webpages will be listed on search engine result pages, so more people can find your website and get to know your business. In fact, companies that blog typically gain at least twice as much web traffic as those that don’t blog.