Just a few years ago, you could get away with building a social media marketing strategy halfheartedly with nothing much to lose. As long as you were present, you felt you were ticking the boxes right?
Well it’s 2018 and not much of the same logic applies today. With 30% of millennials saying they engage with a brand on social at least once a month, your strategy can’t be only about existence. Brands must be fully invested in their social media marketing strategies and focus on engagement. Otherwise, you’ll lose out on real customers, which means serious effects on your bottom line.
You can read this excellent article that explains 7 reasons why brands must invest into their social media strategy.