Leveraging video marketing is a powerful strategy to promote, brand, and grow your business online. More consumers are interacting with videos today than ever before and, in 2018, it’s vital to boost and ramp up your video marketing to connect with your audience.
Video usage is on the rise.
- 81% of businesses use video as a marketing tool — up from 63%, the number reported in our 2017 survey.
- 99% of those who already do use video, say they’ll continue to do so in 2018.
- 65% of those who don’t currently use video, say they plan to start in 2018.